Pantone, the “global color authority” introduced Pantone 17-1230 Mocha Mousse—an “evocative soft brown that transports our senses into the pleasure and deliciousness it inspires”— as the Pantone Color of the Year selection for 2025.

A warming rich brown hue, Pantone 17-1230 Mocha Mouse suggests “the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort,” said the company.

“Underpinned by our desire for every day pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, Pantone 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Pantone 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”

“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being,” added Laurie Pressman, Vice President of the Pantone Color Institute. “With that in mind, for Pantone Color of the Year 2025 we look to a color that progresses our embrace of the feeling of our Pantone Color of the Year 2024, Pantone 13-1023 Peach Fuzz into another dimension, extending further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”

Collaborations with Pura & Ipsy

Pantone also announced collaborations with both Ipsy and Pura for Color of the Year 2025.